CONSHOHOCKEN, PA—December 13, 2017—WealthHub Solutions, a leading provider of fiduciary management software, announced today that First American Trust has completed implementation and transition of First American Trust’s CRM, onboarding and administration activities to TrustHub—the trust administration platform from Pennsylvania-based WealthHub.
“The installation of WealthHub’s CRM system supports our mission to deliver the best possible customer service across a broad array of trust assets,” said Jerry Braakman, chief investment officer and executive vice president of First American Trust. “Our expertise in administering real estate and business assets presented unique requirements and operational needs, so we needed a CRM system that further accelerates our efforts to deliver value to our customers.”
As part of the implementation, WealthHub has integrated financial and account information for First American Trust from the FIS ADDvantage trust accounting system into TrustHub.
TrustHub is a deep vertical CRM application serving trust companies and family offices. Its cloud-based system, built on top of Salesforce, automates the daily activities of trust officers and other fiduciary managers, while providing data aggregation, integration with accounting systems, and management and client reporting. It serves a segment of the wealth management market—trust companies and family offices—that has not had access to the automation tools that are readily available to financial advisors and bankers.
“The successful deployment of TrustHub at First American Trust is a reflection of the commitment and creativity of the teams at both First American Trust and WealthHub,” said WealthHub CEO Jim Marks. “We were able to quickly and efficiently deploy a highly-tailored solution to First American Trust that addressed their very unique needs. Using the TrustHub platform, they will now be able to increase efficiency, reduce risk, and enhance management reporting as they administer a robust asset portfolio including specialized, non-liquid assets.”
About First American Trust, FSB
First American Trust is a wholly owned subsidiary of First American Financial Corporation (NYSE:FAF). First American Trust is the oldest and largest trust company headquartered in Orange County, Calif., with approximately $3.5 billion in assets under administration. For more than 50 years, First American Trust has provided specialized investment management and trust administration, with a recognized expertise in fiduciary real estate and business services and a focus on client service and investment performance. For more information, visit www.firstamtrust.com.
About WealthHub Solutions, Inc.
WealthHub Solutions is the leading provider of enterprise software for fiduciary management. WealthHub’s cloud-based platform for trust company administration delivers an end-to-end solution for trust officers and other fiduciaries that fully integrates investment data and reporting with automated workflow, client management and prospecting, task scheduling, document management, and compliance. The WealthHub platform creates real operational savings for trust companies and family offices by improving trust officer productivity—while enhancing the customer experience. www.wealthhubsolutions.com
WealthHub is supported by the Ben Franklin Technology Partners of Southeastern PA, an initiative of the Pennsylvania Department of Community and Economic Development funded by the Ben Franklin Technology Development Authority.
Contact: Jim Marks | 610.529.9463 | [email protected]
