About Jim Marks

Jim Marks is President and CEO of WealthHub Solutions, where he leads the development of the only CRM built specifically for trust companies and family offices serving ultra-high net worth clients. Under his leadership, WealthHub has grown to serve 60+ clients across North America and has won Best CRM at the Family Wealth Report Awards in 2021, 2022, and 2025. Jim brings thirty years of experience in financial technology, with deep expertise in the software and workflows that trust companies and family offices depend on to manage complex fiduciary relationships, compliance obligations, and multi-generational wealth. He works directly with trust company executives and family office administrators to understand operational challenges and guide WealthHub's product development accordingly. Earlier in his career, Jim helped launch SNL Financial, which became the leading information source for publicly traded banks and financial services companies before being sold to McGraw Hill for $2.2 billion in 2015. In 1996, he became the first Wall Street equity analyst to cover financial technology companies at Credit Suisse First Boston, serving as lead analyst on transactions for Ameritrade, TD Waterhouse, CheckFree, Equifax, and Intuit among others. He co-founded Marks Baughan and Co., a boutique investment bank that advised on more than 90 financial technology transactions from offices in Philadelphia and London. Jim is a frequent speaker at financial technology and wealth management events and has been quoted in the Wall Street Journal, Forbes, Barrons, and American Banker. | Read Jim's Full Bio Here

Data Hygiene The Hidden Foundation of Effective Trust Administration

2026-04-27T14:23:02-04:00February 26th, 2026|Blog|

In trust administration, confidence is built on accuracy. Beneficiaries trust that distributions are correct. Regulators expect records to be complete. Trustees rely on information to make sound fiduciary decisions. Yet behind all of this lies an often-overlooked discipline: data hygiene. For family offices and trust companies, data hygiene is not an IT concern—it is [...]

Is Your Trust Company or Family Office Ready for CTA Reporting?

2026-04-27T14:23:05-04:00May 14th, 2024|Blog|

With CTA becoming effective at the beginning of this year, companies have to report on their beneficial owners within 90 days of formation – or after any changes – or face substantial penalties. Determining if you need to comply with BOI reporting, and collecting the correct information for that reporting, can be a challenge. But [...]

Are These Potential Problems Hiding in Your Trust Data?

2026-04-27T14:23:08-04:00July 22nd, 2020|Blog|

Faulty data models and poor data hygiene can undermine your investments in systems If your trust company or family office is frustrated with your current systems, the fault may lie in the data you are using rather than the software. Even the best software platforms, offering the most intuitive dashboards and processes with insightful layouts [...]

Why is a “Deep Vertical” CRM the Right Solution for Ultra-High Net Worth Fiduciaries?

2026-04-27T14:23:10-04:00April 26th, 2020|Blog|

Domain-specific CRM systems offer trust companies and family offices advantages vs. horizontal CRM options So, you are a manager of a trust company or family office. You are considering a CRM system and sorting through the questions that will determine which system you buy and how you deploy it.  One of the first questions [...]

How Can Trust Companies and Family Offices Quickly Adapt to the Complexities of a Remote Workforce?

2026-04-27T14:23:13-04:00April 6th, 2020|Blog|

Trust companies and family offices, like other businesses across the country, are facing unprecedented challenges as the COVID-19 crisis continues to unfold. Aside from the daunting challenge in the preservation of wealth through hostile markets, fiduciary organizations have had to manage the abrupt switch from office environments to employees working from home (WFH). How are [...]

Should CRM Be Just Another Three-Letter Word for Trust Management?

2026-04-27T14:23:16-04:00February 15th, 2020|Blog|

In the beginning, there was STP. All in banking technology saw that STP was good and the desire for STP was great. So, STP begat ERP and then BPM. Meanwhile, unnoticed by the banktech crowd, CRM only slowly developed BPM so it too could deliver STP. Whoa! Wait a minute. What are all these [...]

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